Someone Who Understands My Product
I know my product inside and out, which might actually be part of my problem. When I write about it, I include every little detail because it all seems important to me. A customer recently said my website was confusing, so I am thinking about whether to hire expert copywriter. Has anyone worked with a writer who knew nothing about their product at first? Did that help them see what a normal customer might find confusing? I would really like to hear how that worked for you.
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